New York-based AppNexus has been having a very good run. The six-year-old ad platform, which oversees the real-time buying and selling of online display advertising, has grown to 600 employees. The company, which had nine offices at the start of the year, has since opened two others. And so many billions of ads are being […]
Advertising
Don Dodge on Indoor Marketing: VCs Missing a “Huge” Opportunity
Don Dodge – a Google Ventures advisor who helps developers build new applications on Google platforms and technologies – says VCs are still outsiders when it comes to indoor mobile location services. He likens the moment to the earliest days of maps and GPS, which are now integrated into just about every application on the Web, but […]
The Case for Embracing General Solicitation: VC Edition
Ask VCs whether top venture firms are liable to take advantage of the new general solicitation rules, and the answer is often a barely suppressed laugh. It’s easy to understand why some might look down their noses at the changes. VCs have been operating like a private club for a long time, and they tend to […]